A little while ago, model Lily Cole was named as the Global Ambassador for the Body Shop for their upcoming advertising campaign 'Beauty With Heart'. Set to launch the 15th of May with the tagline 'Look good, Feel good and Do good', the movement aims to inspire individuals and expand the boundaries of beauty.
“I have long been an advocate of the potential of using business and consumer power to cause positive change,” Lily said.
“The Body Shop takes a responsible attitude to people and the environment, and it feels amazing to be supporting a brand who are pioneers in that way of working.”
Lily will also front the limited edition Cruelty Free Make-up collection which adheres to the brands' firm policy against animal testing. The collection will be released this June in the UK.
Here's a look at some of the products!
What do we think?